Problem discovery resources
"Love the problem, not your solution"
Customers only buy a product to solve a problem, so getting clarity and intimacy with the problem that your potential customers are facing is vitally important to your startup. We recommend running at least 50 empathy interviews with individuals in your target market to validate the problem, gain insights, and engage your brand's first evangelists.
Here are some resources to get started:
Running empathy interviews (Techstars Toolkit)
The Mom Test by Rob Fitzpatrick
We're about to release our comprehensive Notion template designed to give you everything you need to run your problem discovery process. Apply now to get early access.
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